Five Things to Help You Think Differently

Posted: Sep 30, 2013

In an effort to help you stay up-to-date on the latest trends in communication, technology, and our dynamic world, we wanted to share some resources to help you think differently about the way your organization is communicating, sharing, and inspiring its constituents.

For this post, we focused on content marketing and storytelling, specifically for nonprofits. We hope these resources kick-start some fresh thinking about how you’re telling your story. If you have suggestions on what you’d like to learn from us, we’d love to hear from you!

1. Applying narrative intelligence to find “happily ever after”

Human beings are raised on stories. Stories help us understand problems, ask questions, and create solutions. So why not use a storytelling technique as a problem-solving process for organizational challenges? Stanford Social Innovation Review provides insight into how to do just that.

2. Why good storytellers make good leaders

Leaders have a profound affect on the culture of an organization. This is why it is important that leaders—whether you’re a CEO, department manager, or facilitator of a meeting—develop their skills in storytelling. Do you engage and motivate your audience? Following these six principles can help.

3. What is effective content marketing for non-profits?

Money is tight everywhere these days, and with non-profits that has never been more true. Embracing content marketing as a key driver in your communication strategy can help save dollars and attract new audiences. Once you identify stories that resonate with your audience, use these tips to advance your key messages in strategic ways. 

4. 10 tips on writing for the web

To stay relevant, companies need to ensure consistent, effective messages are being communicated across all platforms—especially digital. But sometimes writing for the web can be a bit tricky when you’re used to a longer form. Above are 10 tips to help you write more effectively for the web.

5. Spoon-feed search engines with compelling content  

We hear quite a bit about the need for good SEO to help improve awareness of organizations on the web. However, if you don’t feature high-quality content, it won’t matter how “optimized” your keywords are because your audience won’t find anything valuable on your site. Focus on providing value.