Five Things to Help You Think Differently: Issue 9

Posted: Feb 24, 2014

In an effort to help you stay up-to-date on the latest trends in communication, technology, and our dynamic world, we wanted to share some resources to help you think differently about the way your organization is communicating, sharing, and inspiring its constituents.

Social media has come a long way in the past decade and still continues to evolve. Individuals are not only using it to connect with each other but to learn about the world around them. Companies are constantly exploring new ways to use social media to spread brand awareness and customer service. Traditional news is actively leveraging social media as a mechanism to reach a wider audience. In this issue of Five Things, we’ll be look at where social media is today and share ideas for using it successfully. 

1. WhatsApp with you? The latest in social globalization

The big news last week in social media was Facebook’s acquisition of WhatsApp, a social networking app for smartphones. The service has grown faster than any other social channel, including Facebook, but most Americans are just now hearing about it. WhatsApp is already used worldwide and is extremely popular in countries including Brazil, India, South Africa, and Indonesia. It will be interesting to see how WhatsApp’s collaboration with the highly-popular-in America Facebook will bring cultures together, as there is now a greater opportunity to communicate globally.      

2. How social media is changing business

By now, we can all agree that social media is more than just a trend. Businesses have used social media to advertise their brand for years but what’s next? Harvard Business Review looks at the endgame for social media and how it’s cultivating social businesses.

3. Infographic: What kind of sharer are you?

No matter how many tips and tricks there are about how to best use social media, everyone engages in a different way. After all, social media is just that—social—and it represents one’s individual personality. This infographic shows the different way individuals, and companies, use social to share and engage.     

4. Best practices for using Instagram

Instagram is a great tool for visual brand marketing. It gives organizations opportunities to show themselves in action and cultivate an engaged audience. Instagram can easily be linked to other platforms in order to boost presence, but it is important to first use Instagram effectively.

5. Facebook: Taking over the news, one Paper at a time

Facebook unveiled a personalized news app called Paper earlier this month. This iPhone app recommends articles and blog posts on a variety of topics, ranging from breaking news to gay rights, food to parenting. To choose what is highlighted in the news feed, people work with computer algorithms to identify the “high-quality” stories that will keep readers coming back for more. Plus, the app is just pretty.