Five Things to Help You Think Differently
Posted: Sep 30, 2013
In an effort to help you stay up-to-date on the latest trends in communication, technology, and our dynamic world, we wanted to share some resources to help you think differently about the way your organization is communicating, sharing, and inspiring its constituents.
For this post, we focused on content marketing and storytelling, specifically for nonprofits. We hope these resources kick-start some fresh thinking about how you’re telling your story. If you have suggestions on what you’d like to learn from us, we’d love to hear from you!
Human beings are raised on stories. Stories help us understand problems, ask questions, and create solutions. So why not use a storytelling technique as a problem-solving process for organizational challenges? Stanford Social Innovation Review provides insight into how to do just that.
Leaders have a profound affect on the culture of an organization. This is why it is important that leaders—whether you’re a CEO, department manager, or facilitator of a meeting—develop their skills in storytelling. Do you engage and motivate your audience? Following these six principles can help.
Money is tight everywhere these days, and with non-profits that has never been more true. Embracing content marketing as a key driver in your communication strategy can help save dollars and attract new audiences. Once you identify stories that resonate with your audience, use these tips to advance your key messages in strategic ways.
To stay relevant, companies need to ensure consistent, effective messages are being communicated across all platforms—especially digital. But sometimes writing for the web can be a bit tricky when you’re used to a longer form. Above are 10 tips to help you write more effectively for the web.
We hear quite a bit about the need for good SEO to help improve awareness of organizations on the web. However, if you don’t feature high-quality content, it won’t matter how “optimized” your keywords are because your audience won’t find anything valuable on your site. Focus on providing value.